Nonprofit organizations face a multitude of challenges, not the least of which is finding enough financial supporters to keep them solvent. Recently, however, an even greater challenge has surfaced – understanding and engaging a new and increasingly essential community of potential patrons – generation Y contributors, also known as millennial donors (i.e., 20 to 35-year-olds). If you’re developing a marketing strategy for a nonprofit organization, then charming millennial donors is paramount to your success. Listed below…
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